At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
Types of Digital Marketing
- Local Search Optimization
- Search Engine Optimization (SEO)
- Social Media Optimisation (SMO)
- Content Creation & Marketing
- Paid Advertising (PPC)
- Conversion Rate Optimization (CRO)