Software as a services is a emerging platform which needs a different strategy of marketing. If you want to design great landing pages that actually convert leads. Landing page is specially designed to attract the visitors attention to convert them. The  first paragraph of the Landing page intend to help your business. So, implement these 5 elements of a successful SAAS landing page.

6  Elements of a SAAS Best Landing Page

Landing page and a normal web page has difference, is that a landing page is usually a page where you directly send traffic to because you want to convert them to sign up or to buy. Saas Landing page is not normal website where you're showing every product and services provided. This page should have a very specific goal like you want to make sure that people convert to the action that you want you're going to have to use five elements on this page for a successful Saas business.

Showcase Value Proposition:

Once you come up with a Saas website and a idea, while researching it you come up with compeitor research. With the inputs of the problems and you have a solution as a saas, here you have to show your value proposition for the problem in your market and how your software as a service unique and add value to it. This should attract the clients and makes them feel your product is the exact solution.

Call to Action:

Call to Action is very important in a landing page where user should find easy to contact you like, you need to tell them what to do click here, sign up here, leave your email. if you're not clear and upfront with  the action button navigation, then traffic generated through various platform will not be fruitful. It must be clear and concise. Call to action can be appeared twice on your landing page not more than that then it looks spammy.

Keep Your Users Focused:

People lose attention if you're going to show them everything that you have, if you're going to tell them all the tiny little details you're going to lose their focus, so on landing pages we need to keep users focused by limiting stuffs and stick to the title, keywords what they are searching for. Linking to the other web pages will not support in Saas Landing Page because it makes your audience to take exit option and visit other pages. So make sure audience use call to action in the page.

Visual & Graphics

Landing Page always want to show them some kind of an image that hopefully is going to explain to them what they are going to get on signing up. Images invoke emotion of the audience that would lead to them taking actual action. Creative and innovation should be used in the graphics to attract the users eye.

Social Proof:

Social Proof mean show an example of other people using this, who else is using it,  people were very biased to believe that if a lot of other people have used this or bought service or product then you know then it's probably a good thing and we should actually use it. Input some testimonials, social proof to make it more realistic how your saas is helpful to the audience.

Short Video or Demo:

Include a short video or a demo videos to your SaaS product, video helps users to understand with more efficient way. Creating a high quality video with information and post in a landing page. It short be short and concise,  make it around 60 to 90 sec for better performance.